In May, 2003 the first HeavenSent Bullyfest was organized by Pam Scherzer and held on the Scherzers' property in Medford, NJ. About 65 people and 40 dogs attended & $700 was raised to help Bulldog Rescue. At that time, Pam Scherzer had been working alone in rescue with the help of long time bulldogger Helen D'Amicas.
By 2007, the Bullyfest had outgrown the Scherzer property and was held at the Wonderdogs facility in W. Berlin, NJ. The HeavenSent Bullyfest has attracted national attention and has sparked a popularity in Bulldog events that raise money for rescue throughout the country.